Harlan Martin – Leader, Pioneer, Innovator

The Long Term Care community lost a true innovator, patient champion and dear friend this past week. Harlan Martin.

Harlan Martin of Manalapan, N.J., a pharmacist and long-term healthcare pioneer in New Jersey, New York, and Pennsylvania, passed away on Oct. 25, 2016,after valiantly fighting cancer. He was 72. Mr. Martin was the founder and CEO of Pharma-Care, Inc., a consulting practice serving over 45,000 patients a year and nearly 500 facilities. He graduated from the Rutgers School of Pharmacy. Mr. Martin was a founder of the N.J. Long-Term Care Leaders Coalition; the Joint Board For Certification of Consultant Pharmacists; and the N.J. Academy of Consultant Pharmacists, where he also served as president. He was chairman of the N.J.Nursing Home Administrators Licensing Board; a regional director, fellow, and two-time board member of the American Society of Consultant Pharmacists; and a board member and former vice president of Healthcare Quality Strategies, Inc. for eight years.

He is survived by his wife of nearly 50 years, Susan Kessler Martin, with whom he lived in Westfield for 34 years before moving to Manalapan. He was the loving father of Ross (and Jordana) Martin of Prospect Heights, Brooklyn, N.Y., and Rachel (and Scott) Blumberg of Manalapan; the devoted “Poppy” of Dashiell and Theodore Martin, Jacob and Dara Blumberg; and the brother of Marlene Tuch of North Caldwell, N.J.

His counsel, advice and a calming and addictive smile will be greatly missed.

Message From the Founders

The launch of Paradigm LTC offers innovative solutions for the appropriate use of pharmaceutical products, medical devices, and diagnostic services by drawing upon the expertise of all professionals engaged in providing healthcare solutions for the elderly. They have synergized an outstanding resource by assembling a strong and very experienced true multi-disciplinary team that understands this segment.

Paradigm LTC will have the credibility and the vision to anticipate changes and help clients to be better prepared for the potential challenges and ultimately achieve better utilization of their products or services leading to better care of patients in the long term care setting.

Paradigm LTC has been created to provide a dramatic shift from traditional approaches of engaging with the healthcare professionals. It is designed to offer interested organizations the opportunity to separate themselves from competitors and help nurses, physicians, pharmacists, and caregivers realize the true potential of their products or services.

We invite you to give us an opportunity to evaluate your product or service and present you with a robust plan to grow, sustain or expand your presence in the LTC space.

Anwar Feroz and Jeff Naqvi

Paradigm LTC – Game Changer for Pharmaceutical Sales & Marketing in the Long Term Care Market

Credible and Creative – Interdisciplinary Team of Experts

Franklin Park, New Jersey, August 18, 2015—Paradigm LTC LLC founders Mr. Anwar Feroz and Mr. Jeff Naqvi have launched Paradigm LTC as a game changer for pharmaceutical companies to effectively promote their therapies in the long term care (LTC) channel. The approach of establishing a leading expert, interdisciplinary advisory team—with highly successful experience and a strong blend of creativity—finally offers solutions for health care companies to make a huge difference in the lives of LTC residents, while effectively growing their brands and presence in one of the fastest-growing segments of health care.

The LTC channel presents several outstanding opportunities:

  • Approximately 6 million patients, many with multiple diseases and conditions, move through skilled nursing and alternate level of care facilities annually
  • Medication adherence is managed by nursing care, which results in nearly 100% compliance
  • Dual-eligible residents in LTC facilities have the financial advantage of no out-of-pocket expenses for brand-name treatments in addition to no required pharmaceutical rebates

These opportunities can only be realized by pharmaceutical companies that are successful in overcoming several challenges, including reaching key stakeholders effectively.

With its unique approach, Paradigm LTC effectively utilizes its expertise to leverage and optimize resources, exceeding customer expectations and driving growth.

A cornerstone of this unique approach centers on an alliance between Paradigm LTC and the Access Group. This partnership leverages combined expertise and resources to bring greater value to our clients. The Access Group, based in Berkeley Heights, NJ, is a preeminent professional services firm focused on the biopharmaceutical industry.

About Paradigm LTC LLC
Please visit us on  to learn more about our services and our esteemed team of advisers, or simply call us at 1-888-244-2920.

Anwar Feroz Siddiqi
Paradigm LTC LLC
Phone: 908-829-0472