Our Mission: To positively impact the care of residents in the long-term care setting. We have accomplished this by creating a solution to help not only the professional caregivers but also the organizations and associations dedicated to providing excellent long-term care.
Our Goals: Strategic collaboration between the interdisciplinary team of experts. Adopting novel approaches to better care. Creating a unique platform for healthcare companies to deliver optimum products and services.

Our History: Respected network in LTC. Highly experienced interdisciplinary LTC healthcare professionals. Committed and dedicated panel members. Recognized LTC industry experience. Strong professional associations and have served in leadership roles at ASCP, AMDA, AGS, GAPNA, and NADONA.

Anwar is a seasoned Executive in the LTC field. He joined Johnson & Johnson in 1991 to launch a Hospital Sales Group at Janssen Pharmaceutica, Canada. In 1996, Anwar moved to Janssen U.S. to start a new Long‐Term Care business unit with Janssen Pharmaceutica and was instrumental in the launch, development and application of innovative programs to accelerate growth. Under his direction and leadership, the Johnson & Johnson Long‐Term Care group and ElderCare Sales Organization were ranked #1 in customer satisfaction for five years in a row. Anwar then transitioned to the position of Field Sales Director for Janssen, where he was responsible for leading the organization in reinvigorating growth, driving execution and leading the launch of new products.

Anwar’s steadfast focus on the customer is recognized through many key appointments. He served on the National Educational Advisory Committee of the American Society of Consultant Pharmacists (ASCP), National Advisory Council for LTC, and the American Medical Directors Association (AMDA) Foundation. He also served as a Delegate to the White House Conference on Aging in 2005.

Anwar previously held the position of Director, Customer Development Strategic Commercial Group, JJHCS. He was responsible for building strong relationships with the C-suite and driving superior growth for Johnson & Johnson products within a segmented group of Integrated Delivery Networks.

Anwar currently serves as a board member with the Association for Advancement of Mental Health (AAMH), Princeton, NJ, and the Visiting Nurses Association of Mercer County, NJ. He also serves as Hon. Health Industry Advisor to the American Association of Physicians of India (AAPI) origin, USA; the British Association of Physicians of India Origin (BAPIO); and Global Association of Physicians of India origin (GAPIO). Anwar also serves as the Johnson & Johnson Global Chair for the South Asian Professional Network and Association (SAPNA), an affinity group within Johnson & Johnson